We ship a lot. Fast.
New features, improvements and releases from the Gro team.
November 2026
- Latest
A/B test your campaigns
Send up to four versions of a campaign, each to its own share of your list, and see which one brings in the most revenue.
Read more about A/B test your campaigns
- New
See flow run history
See everyone who went through a flow, the path they took, and why an email was skipped.
Read more about See flow run history - New
Gro Email Check
Every email is checked for broken links, discounts that won't work and spam triggers before it reaches your customers.
Read more about Gro Email Check - New
Swap products in subscriptions automatically
Put every new subscriber on the right product and delivery frequency, based on what you know about them.
Read more about Swap products in subscriptions automatically - New
Delivery holidays
Close the days you don't deliver, and every order that lands on one moves to the nearest open slot by itself.
Read more about Delivery holidays - New
Branded tracking domains
Links in your emails now use your own domain, like links.yourbrand.com, instead of a shared one.
Read more about Branded tracking domains - New
Multi step forms and discount codes
Ask for the email, then the phone, give every subscriber their own discount code, and bring closed forms back with a teaser.
Read more about Multi step forms and discount codes - New
Smarter flows: perfect timing, unique coupons and picks for every customer
Send flow emails at the hour and on the days that suit you, start flows from birthdays and profile changes, give every customer their own coupon code, and show each one products picked for them.
Read more about Smarter flows: perfect timing, unique coupons and picks for every customer - New
Simulate flows
Walk a real customer through any flow and see every step they would hit, when, and why they stop. Nothing is sent.
Read more about Simulate flows
October 2026
- New
Store credit for your subscribers
Give credit that comes off renewals automatically, pay referrers in credit, and let customers see their balance in the portal.
Read more about Store credit for your subscribers - New
See who opened, clicked and which links worked
Filter a campaign's recipients by who opened or clicked, sort by the most engaged, and see every link's clicks on a new Links tab.
Read more about See who opened, clicked and which links worked - New
Campaign Booster
Send a campaign again, with a fresh subject line, to everyone who didn't open or didn't click it.
Read more about Campaign Booster - New
Change delivery methods, and never lose local delivery on a move
Switch a subscription between shipping and local delivery in a click, and customers who move out of your zone pick a new method before their address saves.
Read more about Change delivery methods, and never lose local delivery on a move -
Held orders and low stock warnings
Orders Shopify can't charge because of stock are held for you to fix and retry, not treated like a declined card. Plus a heads up two days before stock runs short.
Read more about Held orders and low stock warnings -
Dark mode is here
The Gro dashboard now comes in a calm, low glare dark theme. Switch it on from your account menu.
Read more about Dark mode is here -
Three ways to split a flow
Send people down different paths in a flow based on who they are, what started the flow, or a random share for testing. Conditional, trigger and A/B splits.
Read more about Three ways to split a flow -
Full flexibility on portal design
Design your customer portal to look and feel like your store. Your own colours, fonts, buttons and tabs, with every card placed exactly where you want it, all with a live preview.
Read more about Full flexibility on portal design -
Gro is now in the Claude directory
Find Gro in Claude's connector directory and connect in one click. Run your subscriptions, customers and campaigns from a chat with Claude.
Read more about Gro is now in the Claude directory
September 2026
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Free gifts on repeat orders
Set a free gift for a subscriber's 3rd, 6th or any order, and let them pick which gift they get.
Read more about Free gifts on repeat orders -
Connect Gro to Claude, ChatGPT and Copilot
Gro now speaks MCP. Connect your AI assistant and manage subscriptions, customers and campaigns by asking.
Read more about Connect Gro to Claude, ChatGPT and Copilot -
SMS campaigns and flows
Text your customers from Gro. Register a sender per country in a short guided setup, then send SMS campaigns and add text messages to your flows.
Read more about SMS campaigns and flows -
Find subscriptions by what customers picked
Ask AI Gro which subscriptions contain a product, in plain language, and get the list back with customer emails.
Read more about Find subscriptions by what customers picked -
Grow your list with forms
Design popup, flyout and embedded signup forms, or let AI Gro build and manage them for you. Every signup feeds straight into your segments, metrics and flows.
Read more about Grow your list with forms
July 2026
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Save more skips with playbooks
Turn a skip into a save with retention offers tailored to why the customer is skipping.
Read more about Save more skips with playbooks -
Customise the wizard with tags
Add badges like "Most Popular" or "20% Off" beside each plan in the box wizard to guide customers and lift conversion.
Read more about Customise the wizard with tags
June 2026
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Plain text email support
Send plain text emails with full merge tag and custom data support. They look personal, land in the inbox, and are free for everyone to use.
Read more about Plain text email support -
Skip an item, not the whole order
Customers can now skip a single product from their next order and keep the rest, instead of skipping the whole delivery.
Read more about Skip an item, not the whole order -
Swap products post purchase
Run playbooks automatically after a customer subscribes, swapping products on sign up or after a set number of orders.
Read more about Swap products post purchase -
Playbooks
Build the flows that keep customers subscribed, starting with smarter cancel flows and churn prevention.
Read more about Playbooks
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