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Changelog

What's new

New features, improvements, and releases from the Gro team.

September 2026

  1. Subscriptions
    Latest

    Free gifts on repeat orders

    Set a free gift for a subscriber's 3rd, 6th or any order, and let them pick which gift they get.

    The Loyalty rewards card in the customer portal. A row of five circles shows two orders placed as ticks, a gift icon on the third highlighted as next, a plain fourth, and a gift icon on the fifth. Below, Dried fruit treats is named as the gift on the next order, above a See future rewards toggle.
    Read more about Free gifts on repeat orders
  2. Gro AI
    New

    Connect Gro to Claude, ChatGPT and Copilot

    Gro now speaks MCP. Connect your AI assistant and manage subscriptions, customers and campaigns by asking.

    Read more about Connect Gro to Claude, ChatGPT and Copilot
  3. Email & SMS
    New

    SMS campaigns and flows

    Text your customers from Gro. Register a sender per country in a short guided setup, then send SMS campaigns and add text messages to your flows.

    Read more about SMS campaigns and flows
  4. Gro AI
    New

    Find subscriptions by what customers picked

    Ask AI Gro which subscriptions contain a product, in plain language, and get the list back with customer emails.

    Read more about Find subscriptions by what customers picked
  5. Email & SMS
    New

    Grow your list with forms

    Design popup, flyout and embedded signup forms, or let AI Gro build and manage them for you. Every signup feeds straight into your segments, metrics and flows.

    Read more about Grow your list with forms

July 2026

  1. Subscriptions

    Save more skips with playbooks

    Turn a skip into a save with retention offers tailored to why the customer is skipping.

    Read more about Save more skips with playbooks
  2. Subscriptions

    Customise the wizard with tags

    Add badges like "Most Popular" or "20% Off" beside each plan in the box wizard to guide customers and lift conversion.

    Read more about Customise the wizard with tags

June 2026

  1. Email & SMS

    Plain text email support

    Send plain text emails with full merge tag and custom data support. They look personal, land in the inbox, and are free for everyone to use.

    Read more about Plain text email support
  2. Subscriptions

    Skip an item, not the whole order

    Customers can now skip a single product from their next order and keep the rest, instead of skipping the whole delivery.

    Read more about Skip an item, not the whole order
  3. Subscriptions

    Swap products post purchase

    Run playbooks automatically after a customer subscribes, swapping products on sign up or after a set number of orders.

    Read more about Swap products post purchase
  4. Subscriptions

    Playbooks

    Build the flows that keep customers subscribed, starting with smarter cancel flows and churn prevention.

    Read more about Playbooks

Get an AI summary of Gro

Ask your assistant what Gro does, who it's for and how it's priced.

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