Free to start.
Simple as you grow.
Subscriptions and Email & SMS are priced on their own, so use one or both. No card needed, and no sales call to see a number.
Subscriptions
Built around deliveries, not billing dates.
Free
Get started with Shopify subscriptions for free.
$0
Up to 10 active subscriptions
Start for free- Up to 10 active subscriptions
- Every feature included
- Build-a-Box and bundles
- Payment recovery and retention flows
- Klaviyo integration
- Full API access
- Priority and dedicated support
Gro
For stores with growing subscription revenue.
0.9%
Of subscription revenue, $249 a month minimum
Get started- Everything in Free
- Unlimited subscriptions
- No features held back on either plan
Email & SMS
Campaigns and flows, without the list-size tax.
Free
Ready to go email and SMS marketing.
$0
10,000 emails a month, then $0.25 per 1,000
Start for free- 10,000 emails a month
- Unlimited contacts and profiles
- 10 flow automations
- Unlimited segmentation
- Delivery health
- Fast technical support
- Gro logo in the email footer
Gro
For growing stores that send more.
$39 /month
150,000 emails included, then $0.25 per 1,000
- Everything in Free
- Unlimited flow automations
- Remove Gro branding
- SMS marketing (sends charged)
- Same fast support
Everything in each plan
No feature gating. Here is everything each app includes.
Subscriptions Free Gro
Plan
Active subscriptions 10 Unlimited
Gro Agent AI
Ask why customers cancel and how retention is trending
Forecast your subscription revenue
Find any customer or subscription just by asking
Skip, pause, resume or reschedule by chat
Change frequency or swap products by chat
Update box contents by chat
Give discounts and store credit by chat
Cancel or reactivate by chat
Find failed payments and retry them by chat
Send a customer their login link by chat
Nothing changes until you say yes
Also works in Claude and ChatGPT
Delivery scheduling
Set delivery areas, each with its own lead time
Choose the days and time slots you deliver
Cut off times that give you time to prepare
Allow for production and courier time
Know when to make each order, not just when it ships
Customers pick their delivery date and slot
Customers change their box right up until you pack it
Move an order's date, even after it's paid
Shipping, local delivery and pickup
The right delivery price on every order
Subscriptions and boxes
Subscribe and save on your product pages
Intro prices that change after a set number of orders
Build your own, curated or fixed boxes
Step by step box builder with sizes and slots
One checkout for every pet or kid in the house
See what's in every box on the Shopify order
Customers and your team can change what's in a box
Retire a product without breaking anyone's box
A profile for each pet, kid or vehicle, with the details you need
Customers skip one item without skipping the order
Swap products or variants any time
Sell one off extras and add ons with the next order
Frequency changes that only offer what each product allows
Use your Shopify discount codes
Set up a subscription for a customer yourself
Low stock warnings before anyone is charged
Customer portal
No passwords, customers log in with a code or link
Customers manage their subscription from their Shopify account and thank you page
Customers skip, pause, reschedule or ship now, no support ticket needed
Customers swap products, add extras and change quantities
Customers update their address, card and delivery method
Control what customers can do
Custom design that matches your brand
Banners and carousels to promote products
Need something unique? We build it for you
Customers see their past orders and payments
Customers keep pet or kid details up to date
See exactly what any customer sees
Retention
Learn why customers cancel, in their own words
Learn why customers skip or pause
Save customers with an offer before they cancel, skip or pause
Offer a discount, free gift, credit, a skip or a new date
Stop the same customer claiming offers over and over
Win back links that restart a subscription in one click
Bring back cancelled subscriptions
Reward loyal customers with gifts and credit the longer they stay
Rewards shown in the cart
Playbooks
Automate what happens next, with different paths for different customers
A different response for each cancel, skip or pause reason
Rotate products automatically, like a new flavour each month
Describe what you want and AI builds the playbook
See what each step achieves
See every playbook a customer has been through
Payment recovery
Retry failed payments on your schedule
Choose what happens if a payment never goes through
Delivery dates move automatically while a payment is retried
Retry a payment yourself and pick a new delivery date
Customers fix their own payment in the portal
Emails that ask customers to update their card
Remind customers before they're charged
Out of stock orders held instead of retried
Referrals and store credit
Refer a friend, no extra app needed
Every customer gets their own code and link to share
A referral page in your brand
Reward referrers with store credit
Stops people referring themselves
Customers track their referrals in the portal
Credit comes off the next order automatically
Cap how much credit one order can use
Add or take back credit yourself
Customers see their credit balance in the portal
Analytics and reports
New subscribers, churn and lifetime value at a glance
Subscriber growth over time
New subscribers vs cancellations
Revenue so far and what's coming
Know what to make and pack ahead of time
Product revenue by order or pack date
Why customers cancel
Why customers skip
Customers saved by offers and win backs
How long customers stay, by the month they joined
Where customers drop off, order by order
How referrals turn into customers
How much failed revenue you win back
Orders on hold and products running low
Your best customers
A log of everything that happens, across 40 kinds of event
Operations
Spot subscriptions that need attention
Every order with its make and delivery date
See who changed what: your team, a customer or AI
Automatic checks that catch problems early
Move over from Recharge with a CSV
Integrations and developers
Built into Shopify
Send subscription data to Klaviyo
Trigger Gro Email & SMS flows from subscription events
Manage subscriptions from Gorgias
API for your own builds
Team and support
Invite your whole team
Priority support from a dedicated team
Email & SMS Free Gro
Plan
Emails a month 10,000 150,000
Extra emails $0.25 per 1,000 $0.25 per 1,000
Contacts and profiles Unlimited Unlimited
Flow automations 10 Unlimited
SMS (sends charged)
Gro logo in the email footer Shown Removable
Gro Agent AI
Describe a campaign and Gro builds it
Describe a flow and Gro builds it
Build and edit sign up forms by chat
Build segments by describing them
Resend to people who didn't open
Create discount codes by chat
Ask how your emails are doing
Teach it your brand and voice by chat
Nothing sends until you press Send
Also works in Claude and ChatGPT
Campaigns
Send now or schedule for later
Lands at the right time in every time zone
Sends when each person is most likely to open
Pick exactly who gets it, and who doesn't
See how many people you'll reach before sending
Send yourself a test first
Preview what a real customer will see
Resend to anyone who missed it
Plan your sends on a calendar
A unique code for every customer, so codes can't be shared
Sales tracked in Google Analytics automatically
Turn open and click tracking on or off
Replies go wherever you want
Duplicate, pause or cancel any campaign
Email editor
Drag and drop, no code needed
Layouts with 1, 2 or 3 columns
12 content blocks, from products to custom HTML
Show different content to different people
Show each customer what's left in their cart
Personalise with names and any customer detail
Personalised product recommendations
Add products straight from your Shopify store
Saved blocks: change a footer once and it updates everywhere
Different content on mobile and desktop
Check how it looks on phone and desktop
Undo and redo
Plain text emails that feel personal
Templates for transactional emails
Brand and media
Brand kits Unlimited Unlimited
Pulls your logo, colours and fonts from your website
AI writes in your brand's voice
Keep your images organised in folders
Grab images from any link
Flows
Build flows visually, no code
Start when someone signs up, joins a segment or does anything you track
Start when a customer detail changes
Only start for the events that matter, like orders over $50
Mix email and SMS in one flow
Wait a set time, or wait to see what they do
Send people down different paths
A/B test any step, at any split
Branch on what started the flow
Update a customer's details along the way
Send data to your other tools
Take people out of a flow as soon as they buy
Choose how often someone can go through again
Recover abandoned checkouts, carts and browsing
Flows from subscription events with Gro Subscriptions
Ready to go welcome, abandoned checkout, post purchase and win back flows
Test a flow on a real customer before it goes live
See how every step performs
Duplicate, pause and archive
Segments and profiles
Segments Unlimited Unlimited
Combine as many rules as you like
Segment by what people buy, open, click, where they live and more
Target people who opened or clicked one email
See the size as you build
Describe a segment and AI builds it
Ready made segments based on orders
See how each segment grows
Custom profile properties Unlimited Unlimited
Every customer's orders, messages and consent in one place
Import contacts from a CSV
Time zones worked out for you
Sign up forms
Popup, flyout and embedded forms
Show at the right moment: on arrival, after a delay, on scroll or as they leave
Different forms for different pages, devices and ads
Different forms for new and returning visitors
Never shown to people who already signed up
Limits so visitors aren't hit with too many popups
Designs that look great on mobile
Consent wording that's right for each country
A sign up discount that applies itself at checkout
See how many people sign up
Add to your Shopify theme, or any site with a snippet
SMS
Text campaigns and texts in flows
We guide you through SMS setup in AU, UK and US
Texts come from your brand name
No texts in the middle of the night
Opt outs and help replies handled for you
Short links that track clicks
Character counter so you know what a text costs
Uses the SMS consent you already have in Shopify
Deliverability
Send from your own domain
New domains warmed up for you
One click unsubscribe
Bad addresses and complaints removed for you
Unsafe links blocked before they hurt your reputation
Safety checks before every send
See how you land in Gmail, Outlook and more
Reporting
See who opened, clicked and bought
See which links get clicked
Honest numbers: bot clicks and Apple Mail privacy opens left out
Sales from each email, counted over the window you choose
All your numbers in one dashboard
Build your own reports and export them
Look up any message you've sent
Integrations and developers
Customers, orders, products and consent synced from Shopify
Bring everything over from Klaviyo
Use Gro from Claude and ChatGPT
Track what visitors do on your store
Send events from any app
API to manage profiles
Team
Invite your whole team
See who changed what, AI included
Multiple stores, one login
The bits you usually pay extra for. Free with Gro.
No add-ons or setup fees. Every plan gets all of these, including the free one.
- Free
Free migration
We move your subscriptions, customers and flows from Recharge, Skio, Bold or Klaviyo.
- Free
Support from the builders
Email, video or phone with the people who build Gro. On every plan, free one included.
- Free
No contracts
Month to month. Cancel any time, no questions asked.
- Free
Your data is yours
Export everything whenever you like. We will do it for you if you ask.
Pricing questions
No. Subscriptions and Email & SMS work on their own or together. Neither needs the other.
Any email we attempt to deliver from a campaign or a flow counts toward your monthly sends.
No. Only orders that are part of a subscription count. The fee is worked out on the order total.
We'll let you know. Your emails keep sending.
Yes. Your data belongs to you. Export it any time, or ask us and we will do it for you.
Most stores are sending marketing in under a day. Subscriptions usually take a day if you are starting fresh, or 1 to 2 days if we are moving you from another platform.
Priority, dedicated support on every plan, the free one included. You talk to the people who build Gro by email, video call or phone, and we build custom portal widgets for you at no extra cost.
Yes, no questions asked.
Free to start. Free to switch.
Both apps have a free plan with no card needed. Coming from Recharge, Skio, Bold or Klaviyo? We do the migration at no charge.
ChatGPT 
Claude 
Perplexity 
Grok