About Gro

We kept seeing the same two problems at Shopify stores that sell on repeat.

Subscriptions were built around the charge, not the customer. Shoppers think in deliveries: when is my next box, can I push it back a week, can I swap the flavour. Most subscription apps think in billing dates, so customers get confusing portals and cancel when all they wanted was a change. We built Gro around the delivery, so subscribing feels easy for your customers and calm for your support team.

Email and SMS got expensive for the wrong reasons. Most tools charge for every profile on your list, whether you message them or not. We wanted something cost effective, and AI first from day one, so you can ask for a flow or a campaign and get one, instead of losing an afternoon in a builder.

AI is changing how stores are run. Store owners already ask Claude or ChatGPT to plan their week, and they will expect their tools to do the work, not just hold the data. Gro already works that way, with Gro Agent in the dashboard and Gro inside Claude, ChatGPT and Copilot.

We believe the teams that win this shift are small and focused. They sit close to their customers, cut what doesn't matter, and build the few things that make a real difference. That's the team we are, and the team we want to stay.

We're self funded and based in the United Kingdom. No investors, no board and no sales team, so the only people we answer to are the stores using Gro.

We stay close to our customers. Support comes from the people who build the product, and when you move from Recharge, Skio or Klaviyo, we do the migration for you.

Brands like 5 Hounds, pixaprints and SANA sell on repeat with Gro. Will, who founded 5 Hounds, put it like this:

That's us. Thanks for reading.