Welcome to usegro.co (the "Site"), operated by ER-Media LTD (trading as "Gro") ("Gro," "we," "us," or "our"). We provide a subscription and marketing automation platform designed to help e-commerce merchants optimise their customer engagement and business operations (the "Services"). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal data. By using our website and services, you agree to the practices described below.
This policy applies to:
Visitors: Individuals who visit our website.
Merchants/Users: Business owners or representatives who create an account with Gro.
End-Customers: We act as a Service Provider/Data Processor for Merchants. If you are a customer of a merchant using Gro, your data is governed by that merchant's privacy policy, not this one.
Information we collect
When you interact with Gro, we may collect:
Account Data: Name, business email, phone number, and password when you register.
Billing Data: Payment information processed via secure third-party providers (e.g., Stripe). ER-Media LTD does not store full credit card numbers.
Support Data: Information provided during troubleshooting or via demo requests.
If you integrate Gro with a third-party platform, we collect information permitted by that platform's API, such as:
- Store performance metrics and order data.
- Customer lists and contact details for marketing automation.
We automatically collect:
Device/Log Data: IP address, browser type, and operating system.
Tracking Technologies: We use cookies and pixels to analyze site traffic and improve user experience.
How we use your information
The information we collect is used to provide and improve our services, respond to your inquiries, and deliver support when needed. It also helps us communicate updates, product news, and marketing content if you have chosen to receive them. We analyse usage patterns to better understand how visitors interact with our website and to improve performance, reliability, and user experience. In certain cases, your information may also be used to maintain security and prevent fraudulent or unlawful activity.
How we share information
We do not sell or rent your personal information. However, we may share it with trusted service providers who assist us in running our operations, such as hosting, analytics, or communication tools. If required by law, we may disclose information to authorities to comply with regulations or legal processes. In the event of a business transfer, such as a merger, acquisition, or restructuring, your information may be included as part of the transferred assets.
For the purposes of the GDPR, UK GDPR, and CCPA, Gro acts as a Data Processor.
Instructions: We process End-Customer data solely on the instructions of the Merchant (the Data Controller).
Sub-processors: We use reputable sub-processors (e.g., cloud hosting and database providers) to maintain our service. A list of sub-processors is available upon request.
Security: ER-Media LTD employs industry-standard encryption and security protocols to protect all processed data.
Data retention
Your information will be retained only as long as it is necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by applicable law.
Your rights
Depending on your jurisdiction, you may have rights to:
- Access and Rectify your personal data.
- Request Deletion of your account and associated data.
- Object to or restrict certain processing activities.
- Withdraw Consent for marketing communications.
To exercise these rights, contact us at privacy@usegro.co
Cookies and tracking technologies
We use cookies and related technologies to make your browsing experience smoother and more personalised. You may disable cookies in your browser settings, although doing so may affect some functionality of our website.
Security
We take appropriate technical and organizational measures to protect your information from unauthorized access, misuse, or disclosure. However, please note that no online transmission or storage system is completely secure.
Third-party links
Our website may contain links to other websites or services. We are not responsible for the privacy practices of those third parties and encourage you to review their policies before providing any personal information.
Updates to this policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with a revised "Effective Date." We encourage you to review this page periodically to stay informed about how we handle your information.