Gro vs Recharge
The Recharge alternative that doesn't charge extra for the good stuff.
Gro gives you Shopify subscriptions and email marketing in one platform. Every feature is included on every plan, migration off Recharge is free, and support comes straight from the team that builds the product.
Why brands switch
What you get with Gro that you pay extra for elsewhere.
Built for delivery
Delivery aware subscriptions
Running delivery time sensitive subscriptions like frozen food or fresh produce? Gro works by telling your customers when their delivery is coming, not just when they will be charged. Schedules are built around arrival dates, so the box turns up when it should.
All inclusive, always
No premium tiers. No feature paywalls. Build a Box, bundles, upsells, loyalty, retention flows and real time analytics are on every plan, including the free one.
Support from the builders
Talk to the people who actually build Gro, over email, video or phone. Fast answers from someone who knows the product, not a ticket queue that moves faster only if you pay more.
Free migration
We move you off Recharge end to end, subscriptions and email flows included. No spreadsheets, no downtime, no migration fee.
Pricing
No $99 a month just to start.
Gro has no monthly platform fee and a lower rate per order. You start free, pay a simple one percent as you grow, and the rate comes down as you scale. Every feature is included.
Gro
Subscriptions and email, all in
Then 1% on subscription orders
- Free up to 10 active subscriptions
- Discounts on the rate as you scale
- Every feature included on every plan
- Loyalty, referrals and bundles built in
Recharge
Starter to Plus plans
1.49% + 19¢ per transaction
- 60 day trial, then paid from day one
- Loyalty, referrals and bundles need add ons or the $499 plan
- Full API access on higher tiers only
- Email marketing not a full platform
Side by side
Gro vs Recharge
| Feature | Gro | Recharge |
|---|---|---|
| Monthly platform fee | None | Up to $499 / mo |
| Transaction fee on subscription orders | 1% | 1.49% + 19¢ |
| Volume discounts as you scale | ||
| Free plan with real features | Up to 10 active subs | 60 day trial only |
| Delivery aware scheduling | Billing date based | |
| Subscribe and save subscriptions | ||
| Prepaid and recurring billing | ||
| Passwordless customer portal | ||
| Brand your portal | ||
| Playbooks for automations | ||
| Winback flows | ||
| Cancel and retention flows | ||
| Build a Box and bundles | Add on or $499 plan | |
| Upsells in portal and flows | Limited | |
| Loyalty and rewards | Add on or $499 plan | |
| Referrals | Add on or $499 plan | |
| Email marketing | Not a full platform | |
| Real time analytics | Tiered | |
| API access | Full access on higher tiers | |
| Support channel | Email, video, phone | Tiered by plan |
| Free done for you migration |
Recharge figures reflect their published Starter plan (from $99 per month, 1.49% plus 19¢ per transaction) and Plus plan (from $499 per month). Loyalty, referrals and bundles are paid add ons on Starter, or included once you move up to the $499 Plus plan. Based on getrecharge.com/pricing as of June 2026. Plans change, so check the latest before deciding.
Support
Talk to the people who built it.
No tiered queue where faster replies cost more. When you message us you reach the team that builds Gro, by email, video or phone. Real answers, quickly, whether you are on the free plan or the largest store we run.
- Direct line to the builders, not a first line script
- Email, video and phone on every plan
- Help moving your subscriptions and flows across
- Honest answers when something is not a fit
Free migration
Already on Recharge?
We move you across end to end, your subscriptions and your email flows. We do the work, you keep selling, and there is no fee for the migration. Most stores are fully live within a few days.
Talk to us about migrating
[05]FAQ