Both run subscriptions on Shopify. Here's what each costs, what's included, and who each one suits, checked against Recharge's published pricing on 28 September 2026.
Monthly platform fees only, before payment processing. Assumes a $50 average subscription order and more than 10 active subscriptions. Lowest in each row highlighted. Recharge's $25 plan for a new store's first 50 customers isn't shown. Recharge at its published rates on 28 September 2026. Prices change, so check before you decide.
Side by side
Gro vs Recharge, feature by feature
FeatureGro
Pricing
Free planGroUp to 10 active subscriptionsRecharge$25 a month for your first 50 customers (new stores)
Monthly feeGroNone. $250 minimum once you pass 10 subscriptionsRecharge$99 Starter, $499 Plus
Fee on subscription ordersGro0.9%Recharge1.49% (Starter) or 1.34% (Plus)
Per-order feeGroNoneRecharge19¢
ContractGroNone, cancel any timeRechargeNone on Starter. 12 month term on Custom
Subscriptions
SchedulingGroBuilt around delivery datesRechargeBuilt around charge dates
Build-a-Box and bundlesGroEvery planRechargeCustomisable bundles on Plus
Loyalty and referralsGroEvery planRechargePlus
Cancel and retention flowsGroEvery planRechargeEvery plan
Failed payment recoveryGroGro planRechargeEvery plan
APIGroFull API and webhooks, every planRechargeEvery plan. JavaScript SDK and higher limits on Plus
Marketing
Email marketingGroGro Email & SMS, $0 to $39 a monthRechargeNot included
SMSGroGro Email & SMS (sends charged)RechargeConcierge SMS on Plus
KlaviyoGroOne click appRechargeIntegration
Moving
Migration to GroGroFree and done for you, usually 2 to 3 daysRechargeNot applicable
Which fits
Who each one suits
Gro may suit you better if
The day the box arrives matters: fresh, frozen, chilled or anything time sensitive.
You want bundles, loyalty and referrals without moving up to a $499 plan.
You want email and SMS from the same team as your subscriptions.
You would rather talk to the people who build the product.
Recharge may suit you better if
You want the most established option, with the widest ecosystem of partners and agencies.
You are very small. At a $50 order, Starter works out cheaper than Gro below about $8,000 a month in subscription revenue, and new stores pay $25 a month for their first 50 customers.
You are building a fully custom or headless portal on Hydrogen with their JavaScript SDK (Plus).
Free migration
Moving off Recharge? We carry the boxes.
We do the move, free. Most stores are live on Gro in 2 to 3 days, and your customers keep
buying the whole time.
4Zero downtime cutover. We stay for the first charge.
FAQ
Gro vs Recharge, answered
As of 28 September 2026: Starter is $99 a month plus 1.49% and 19¢ per transaction. Plus is $499 a month plus 1.34% and 19¢. Custom is volume based on a 12 month term. New stores start on a $25 a month plan with no transaction fees until they pass 50 lifetime customers, with a 60 day free trial.
Free up to 10 active subscriptions. After that, 0.9% of subscription revenue with a $250 a month minimum. Only subscription orders count, and there is no per-order fee.
It depends on your size. At a $50 average order, Recharge Starter is cheaper below about $8,000 a month in subscription revenue. Above that Gro is cheaper, and the gap grows with volume. At $100,000 a month it is $900 on Gro against about $1,969 on Starter, before payment processing.
Yes, for free. We move customers and consent, subscriptions and plans, payment methods and your flows, check it with you side by side, then cut over with zero downtime. It usually takes 2 to 3 days.
Yes. Gro Subscriptions works on its own, and our Klaviyo app sends every subscription event into Klaviyo in one click.
Yes. Recharge bought Skio on April 30, 2026. Both products are still running separately for now.
See it with your own subscriptions.
Start free, or talk to us about moving.
Either way you talk to the people who build Gro.
Recharge 
ChatGPT 
Claude 
Perplexity 
Grok