Campaign Booster

Plenty of good emails get missed the first time round. Campaign Booster sends your campaign again, with a new subject line, only to the customers who missed it. Anyone who already engaged never gets it twice.

How it works

• Open a campaign within 48 hours of sending and press Boost this campaign.
• Choose who gets it: people who haven’t opened it, or people who haven’t clicked it. Gro shows how many each reaches.
• Write a new subject line. A fresh angle works best, like “In case you missed it” or a different reason to open.
• Choose the delay. Anything up to 3 days after the original finished sending.
• Done. The booster is scheduled as its own campaign, so you can see its opens, clicks and sales on their own.
• Or set it up before you send. Turn on Campaign Booster on the Review step and Gro schedules it as soon as the campaign finishes sending.

Only the right people

• People who already engaged are left out, even if they open or click the first email after you set up the booster.
• Unsubscribed customers are never included.
• Apple Mail’s automatic opens follow your existing setting, so people whose mail app opened it for them still get a second chance.

Good for

• Sales and launches, to catch people before the offer ends.
• Newsletters, to lift reach without emailing everyone twice.
• Announcements you really want seen.

Or just ask Gro Agent to “resend the summer sale to people who didn’t open it”. It tells you how many people missed it, suggests a few fresh subject lines and sets the booster up for you. Nothing goes out until you press confirm.

Read the guide