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Subscriptions

Swap products post purchase

A Swap Product playbook on the flow canvas with its settings open, matching subscriptions on a specific variant and swapping them to the most expensive variant of another product on the first order, running automatically.

Playbooks can now run automatically after a customer has subscribed, either as soon as they sign up or once they’ve received a set number of orders.

That means you can change what’s in a subscription without the customer lifting a finger, and without anyone on your team editing subscriptions by hand.

Ways to use it

  • Never miss a delivery when something sells out. If a product goes out of stock, automatically swap affected subscribers onto an in stock alternative so their next box still ships on time.
  • Start small, then upgrade. Offer a low commitment starter box, then automatically move customers onto the full size subscription product from their second order.
  • Sample, then commit. Begin with a trial or sample size and graduate customers to the full product once they’re hooked.
  • Rotate the line up. Move customers between seasonal flavours, formulas, or curated selections on a set cadence.
  • Tiered onboarding. Walk new subscribers through product tiers as they stick around, rewarding loyalty with the good stuff.

How it works

Pick the trigger, on sign up or after a set number of orders, choose the swap, and Gro handles the rest. Customers get a seamless experience and the right product every time, no manual edits and no missed shipments.

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