Branded tracking domains

Every link in your emails is tracked so you can see opens and clicks. Until now those links ran through Gro’s shared domain. Now they can run through your own.

Why it matters

• Inboxes trust it more. Links on your own domain match the address you send from, which helps your emails land in the inbox.
• Customers see your brand. Hover over a link and it shows links.yourbrand.com, not a domain they’ve never heard of.
• Your reputation is yours. Your links aren’t affected by anyone else’s sending.

How to set it up

1. Go to Settings > Sending domains.
2. Under Tracking domain, Gro suggests links.yourdomain.com. Keep it or choose another subdomain of your sending domain.
3. Click Add and copy the one CNAME record into your DNS provider.
4. Gro checks it for you. Once it shows Active, every new email uses your domain for clicks, opens and unsubscribe links.

There’s nothing to change in your templates or flows. Until your domain is active, emails keep using the shared domain, so nothing breaks while DNS catches up.

Read the guide