Referrals

The referral system lets your existing subscribers refer friends. The referred friend gets a discount on their first subscription order, and the referrer earns a credit applied to their next delivery.

How It Works

The Referral Journey

Referrer opens the Customer Portal and sees a “Refer a Friend” card on their subscription
They share their unique referral link (e.g. your-store.com/apps/gro/refer/GRO-X7K9M2)
Friend clicks the link and lands on a themed referral page within your store
Friend enters their email and submits the form
Friend is redirected to your store with the discount code auto-applied
Friend places a subscription order using the discount
Referrer automatically receives a credit on their next delivery

Referral Codes

Each subscriber gets a unique referral code (e.g. GRO-X7K9M2) that’s shown in the portal. The code is part of the referral URL and is used to track conversions.

Setting Up Referrals

Navigate to Subscriptions → Referrals in the Gro dashboard:

1. Create a Discount Code in Shopify

Create a discount code in Shopify Admin and restrict it to customers with the tag gro:referral-eligible. Gro manages this tag automatically — it’s added when a friend claims a referral and removed after they convert.

2. Configure the Referral Program

Discount code: the Shopify discount code for referred friends
Referrer credit amount: how much the referrer earns per successful referral (applied as a one-cycle discount on their subscription)
Landing page content: customise the heading, description, and messaging on the referral landing page

Referral Statuses

Status	Meaning
Pending	Friend has claimed the referral but hasn’t subscribed yet
Converted	Friend placed a subscription order — referrer credit applied
Expired	Friend didn’t convert within the eligibility window

What the Referrer Sees

In the Customer Portal:

Their unique referral code and a “Copy link” button
A “History” view showing all their referrals and their statuses
Credit information when a referral converts