Referrals
The referral system lets your existing subscribers refer friends. The referred friend gets a discount on their first subscription order, and the referrer earns store credit that comes off their next renewal.
How It Works
Section titled “How It Works”The Referral Journey
Section titled “The Referral Journey”- Referrer opens the Customer Portal and sees a “Refer a Friend” card on their subscription
- They share their unique referral link (e.g.
your-store.com/apps/gro/refer/GRO-X7K9M2) - Friend clicks the link and lands on a themed referral page within your store
- Friend enters their email and submits the form
- Friend is redirected to your store with the discount code auto-applied
- Friend places a subscription order using the discount
- Referrer automatically earns store credit, which comes off their next renewal
Referral Codes
Section titled “Referral Codes”Each subscriber gets a unique referral code (e.g. GRO-X7K9M2) that’s shown in the portal. The code is part of the referral URL and is used to track conversions.
Setting Up Referrals
Section titled “Setting Up Referrals”Navigate to Subscriptions → Referrals in the Gro dashboard:
1. Create a Discount Code in Shopify
Section titled “1. Create a Discount Code in Shopify”Create a discount code in Shopify Admin and restrict it to customers with the tag gro:referral-eligible. Gro manages this tag automatically — it’s added when a friend claims a referral and removed after they convert.
2. Configure the Referral Program
Section titled “2. Configure the Referral Program”- Discount code: the Shopify discount code for referred friends
- Referrer credit amount: how much store credit the referrer earns per successful referral. It stacks with any other credit they have and carries over if it’s more than one order
- Landing page content: customise the heading, description, and messaging on the referral landing page
Referral Statuses
Section titled “Referral Statuses”| Status | Meaning |
|---|---|
| Pending | Friend has claimed the referral but hasn’t subscribed yet |
| Converted | Friend placed a subscription order — referrer earns store credit |
| Expired | Friend didn’t convert within the eligibility window |
What the Referrer Sees
Section titled “What the Referrer Sees”In the Customer Portal:
- Their unique referral code and a “Copy link” button
- A “History” view showing all their referrals and their statuses
- Credit information when a referral converts