Team members and roles
Everyone you add to your store has one role, and the role decides what they can see and change. The person who creates the store is its Owner. Owners and Admins add people and change roles under Settings → Team.
Roles apply everywhere: in the dashboard, in Gro Agent, and in AI assistants connected to Gro over MCP, such as Claude and ChatGPT. An assistant only sees the tools your role allows.
Owner and Admin run the store. The other five are each scoped to one job.
| Role | Who it is for | Can | Cannot |
|---|---|---|---|
| Owner | The person who runs the store | Everything, including billing and making other owners | Nothing is off limits |
| Admin | Senior staff who run day to day | Everything except billing | Manage billing; make, change or remove an owner |
| Manager | Customer team leads | Everything Support can, plus store credit, discounts, exports, revenue, campaigns and flows | Content, settings, team, integrations, API keys |
| Marketer | Email and SMS marketing | Campaigns, flows, content, discounts and profiles; see subscriptions and revenue | Change subscriptions, store credit, exports, settings, team, integrations, API keys |
| Support | Customer service | Look after subscriptions (including cancelling) and profiles; see store credit | Discounts, adjusting credit, exports, revenue, marketing, settings, team, integrations, API keys |
| Developer | Whoever builds your integrations | Integrations, API keys, the tracking SDK and install snippet; see everything except revenue | Change any store data, revenue, settings, team, billing |
| Viewer | Investors, bookkeepers, advisers | See everything, including revenue | Change anything |
A store always keeps at least one Owner, and only an Owner can make someone an Owner, change an Owner’s role or remove an Owner.
What each role can do
Section titled “What each role can do”A tick means the role can do it. A blank means it cannot.
| Area | Feature | Owner | Admin | Manager | Marketer | Support | Developer | Viewer |
|---|---|---|---|---|---|---|---|---|
| Subscriptions | See subscriptions and billing issues | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Subscriptions | Skip, pause, resume, swap, reschedule, change frequency or box, retry billing, send portal links | ✓ | ✓ | ✓ | ✓ | |||
| Subscriptions | Cancel a subscription | ✓ | ✓ | ✓ | ✓ | |||
| Store credit | See a customer’s credit | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Store credit | Add or remove credit, set a credit limit | ✓ | ✓ | ✓ | ||||
| Discounts | Subscription discounts, coupons, loyalty, referrals, winback offers | ✓ | ✓ | ✓ | ✓ | |||
| Customers | See profiles and segments | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Customers | Create and edit profiles and segments | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| Customers | Export in bulk, bulk delete | ✓ | ✓ | ✓ | ||||
| Campaigns | See campaigns and results | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Campaigns | Create and edit drafts, send tests | ✓ | ✓ | ✓ | ✓ | |||
| Campaigns | Schedule, send and boost | ✓ | ✓ | ✓ | ✓ | |||
| Flows | See flows and results, simulate | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Flows | Build and edit flows | ✓ | ✓ | ✓ | ✓ | |||
| Flows | Turn flows on and off | ✓ | ✓ | ✓ | ✓ | |||
| Content | Templates, brand kit, media, forms, widgets, portal design | ✓ | ✓ | ✓ | ||||
| Revenue | Revenue charts, attributed revenue, forecasts | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| Settings | Store settings, sending domains, SMS, activity log | ✓ | ✓ | |||||
| Developers | Integrations, tracking SDK, storefront install snippet | ✓ | ✓ | ✓ | ||||
| Developers | See and manage API keys | ✓ | ✓ | ✓ | ||||
| Team | See the team, invite people, change roles, remove people | ✓ | ✓ | |||||
| Team | Make, change or remove an Owner | ✓ | ||||||
| Billing | Your Gro plan and billing | ✓ |
Without revenue, pages still show and counts such as subscribers, orders, opens and clicks stay. Only the money is hidden.
If someone’s role doesn’t include something, the dashboard hides it, and anything they try anyway is refused with a message saying which permission is missing. A role change takes effect within a few minutes.