Templates

Email Templates

Templates are reusable email designs that you can use across campaigns and automations. Build a library of on-brand templates to speed up your workflow.

Template Library

Gro includes a library of pre-designed templates for common use cases:

• Promotional — Sales, discounts, and product launches
• Transactional — Order confirmations, shipping updates
• Content — Newsletters, blog digests, educational content
• Seasonal — Holiday and event-specific designs

Creating a Template

1. Navigate to Templates > Create Template
2. Choose a starting point:
   • Pre-built template — Start from a professionally designed layout
   • Blank template — Start with an empty canvas
   • Import HTML — Paste or upload custom HTML
3. Customize using the drag-and-drop editor
4. Save your template for reuse

Template Editor

The visual editor supports:

• Brand settings — Set default colors, fonts, and logo to auto-apply across templates
• Responsive design — Templates automatically adapt to mobile and desktop
• Dynamic content — Show different content blocks based on customer segments
• Product feeds — Pull products dynamically from your Shopify catalog
• Saved sections — Save and reuse content sections across templates

Brand fonts

Set a heading font and a text font once in Brand settings > Fonts. New templates, new blocks you add to any template, and emails Gro Agent or your AI tools build all start with them. Emails you have already built keep their fonts, and you can still pick a different font for any template or block.

Google Fonts show in Apple Mail, iOS and Outlook for Mac. Other inboxes, such as Gmail, show a similar standard font instead.

Managing Templates

• Organize — Group templates into folders by campaign type or season
• Duplicate — Clone a template as a starting point for a new design
• Version history — View and restore previous versions of a template

Transactional emails

Some emails aren’t marketing: order confirmations, shipping updates, password resets. Mark their template as transactional so they reach every customer who needs them, including people who haven’t subscribed to your marketing.

How to mark one

1. In Templates, open the menu (⋮) on the template.
2. Choose Transactional email… and turn on This is a transactional email.
3. Press Save.

What changes

• It can reach anyone it’s meant for, not just marketing subscribers, and it doesn’t need an unsubscribe link. You can remove the unsubscribe block in the editor.
• Gro reviews the wording first. It’s usually approved within minutes. If it reads like marketing, a person at Gro takes a look. Until it’s approved, the email isn’t sent at all.
• Editing it sends it back for review. Any change to the wording is checked again before it can send.
• Use it in flows only. Campaigns are marketing, so a campaign can’t use a transactional template.

When you can’t turn it on

• A campaign that hasn’t finished sending uses the template. Gro won’t let you switch it, because that campaign would then fail. Unschedule the campaign or give it another template first, or duplicate the template and make the copy transactional.
• Live flows that send the template are listed before you save. Those flows hold this email until Gro approves it.