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Gro Docs

Analytics

Marketing Analytics

Section titled “Marketing Analytics”

Gro provides comprehensive analytics to help you measure the impact of your email and SMS marketing. Track performance at every level — from individual campaigns to your entire marketing program.

Dashboard Overview

Section titled “Dashboard Overview”

The analytics dashboard gives you a high-level view of your marketing performance:

  • Revenue attributed — Total revenue driven by your campaigns and automations
  • Messages sent — Total emails and SMS sent in the period
  • Engagement rate — Overall open and click rates
  • List growth — Net subscriber growth over time
  • Conversion rate — Percentage of recipients who made a purchase

Campaign Analytics

Section titled “Campaign Analytics”

For each campaign, track:

  • Delivery — Sent, delivered, bounced, spam complaints
  • Engagement — Opens, unique opens, clicks, unique clicks
  • Conversions — Orders placed, revenue generated, conversion rate
  • Unsubscribes — Contacts who opted out from this campaign

Automation Analytics

Section titled “Automation Analytics”

For each automation flow:

  • Active contacts — How many contacts are currently in the flow
  • Completed — How many have completed the entire flow
  • Step performance — Engagement metrics for each step
  • Revenue — Total revenue attributed to the automation

Attribution

Section titled “Attribution”

Gro credits revenue to your email marketing using attribution settings in Settings > Attribution. They apply to every metric.

  • Default window: 7 days for opens and 7 days for clicks, up to 30 days
  • Click-through: Revenue from customers who clicked a link in your email
  • View-through: Revenue from customers who opened but didn’t click
  • Last touch: When a customer engaged with several emails, the sale goes to the last one they opened or clicked
  • Apple Mail Privacy Protection: Apple Mail loads every email on the reader’s behalf, so those opens don’t prove anyone read it. Gro leaves them out by default. Turn off Exclude Apple Mail Privacy Protection opens to count them.

Deliverability

Section titled “Deliverability”

Monitor your sending reputation and deliverability health:

  • Bounce rate — Hard and soft bounces
  • Spam complaint rate — Recipients marking your messages as spam
  • Unsubscribe rate — Contacts opting out per campaign
  • Domain reputation — Overall sending domain health score