Analytics

Marketing Analytics

Gro provides comprehensive analytics to help you measure the impact of your email and SMS marketing. Track performance at every level — from individual campaigns to your entire marketing program.

Dashboard Overview

The analytics dashboard gives you a high-level view of your marketing performance:

• Revenue attributed — Total revenue driven by your campaigns and automations
• Messages sent — Total emails and SMS sent in the period
• Engagement rate — Overall open and click rates
• List growth — Net subscriber growth over time
• Conversion rate — Percentage of recipients who made a purchase

Campaign Analytics

For each campaign, track:

• Delivery — Sent, delivered, bounced, spam complaints
• Engagement — Opens, unique opens, clicks, unique clicks
• Conversions — Orders placed, revenue generated, conversion rate
• Unsubscribes — Contacts who opted out from this campaign

Automation Analytics

For each automation flow:

• Active contacts — How many contacts are currently in the flow
• Completed — How many have completed the entire flow
• Step performance — Engagement metrics for each step
• Revenue — Total revenue attributed to the automation

Attribution

Gro uses a configurable attribution window to credit revenue to your marketing:

• Default window — 5 days for email, 1 day for SMS
• Click-through — Revenue from customers who clicked a link in your message
• View-through — Revenue from customers who opened but didn’t click

Deliverability

Monitor your sending reputation and deliverability health:

• Bounce rate — Hard and soft bounces
• Spam complaint rate — Recipients marking your messages as spam
• Unsubscribe rate — Contacts opting out per campaign
• Domain reputation — Overall sending domain health score