Segments

Audience Segments

Segments let you group customers based on shared attributes and behaviors. Use segments to send targeted campaigns and personalize automations.

How Segments Work

Segments are dynamic — they automatically update as customer data changes. When a customer meets the segment criteria, they’re included. When they no longer match, they’re removed.

Creating a Segment

1. Navigate to Segments > Create Segment
2. Add one or more conditions using the condition builder
3. Combine conditions with AND (all must match) or OR (any must match)
4. Name and save your segment

Available Conditions

Customer Properties

• Location (country, state, city)
• Language
• Customer tags
• Account creation date

Shopping Behavior

• Total orders placed
• Total amount spent
• Average order value
• Last order date
• Purchased specific product or collection
• Never purchased

Engagement

• Email open rate
• Email click rate
• Last email opened
• SMS engagement
• Subscription status (email, SMS)

Subscription Data

• Active subscriber
• Subscription product
• Subscription frequency
• Subscription value

Pre-Built Segments

Get started with common segments:

• Engaged subscribers — Opened or clicked in the last 30 days
• VIP customers — Top 10% by total spend
• At-risk customers — Previously active, no purchase in 60+ days
• New customers — First purchase in the last 30 days
• Repeat buyers — 2+ orders placed
• SMS subscribers — Opted in to receive SMS

Using Segments

Segments can be used across Gro:

• Campaign targeting — Send campaigns to specific segments
• Automation conditions — Branch flows based on segment membership
• Analytics — Filter reporting by segment
• Exclusions — Exclude segments from campaigns (e.g., recent purchasers)