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Installation & Setup

Install Gro from the Shopify App Store to get started with email and SMS marketing.

Navigate to the Shopify App Store, search for Gro, and click Install. Approve the required permissions to allow Gro to access your store data.

Once installed, Gro will automatically sync your existing customers, orders, and product data. This initial sync typically completes within a few minutes depending on your store size.

Before sending campaigns, configure your sender identity:

  • Email sender name — The name recipients see (e.g., your brand name)
  • Email sender address — The from address for your emails
  • SMS sender number — Your dedicated SMS number for text campaigns

Step 4: Set Up Your Sending Domain (Optional to Start)

Section titled “Step 4: Set Up Your Sending Domain (Optional to Start)”

You can send straight away from Gro’s shared address. When you’re ready to send from your own address, like hello@yourstore.com, add your domain under Settings > Sending domains and copy the DNS records into your DNS provider. It’s optional for small lists and required once you send 5,000 or more emails a day.

See Set up your sending domain for the full walkthrough.

You’re ready to go! Head to Campaigns to create your first email or SMS campaign.