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SMS Campaigns

Creating an SMS Campaign

Section titled “Creating an SMS Campaign”

SMS campaigns deliver text messages directly to your customers’ phones, driving immediate engagement and conversions.

Building Your Campaign

Section titled “Building Your Campaign”
  1. Navigate to Campaigns > Create Campaign > SMS
  2. Enter a campaign name for internal reference
  3. Select your target audience segment (only SMS-subscribed contacts)
  4. Compose your message
  5. Add any links or images (MMS)
  6. Schedule or send immediately

Composing Messages

Section titled “Composing Messages”

Keep your SMS messages concise and actionable:

  • Character limit — Standard SMS messages are 160 characters. Longer messages are sent as multi-part SMS
  • MMS support — Attach images to create richer messages
  • Link shortening — URLs are automatically shortened and tracked
  • Personalization — Use merge tags just like in email campaigns

Compliance

Section titled “Compliance”

Gro handles SMS compliance automatically:

  • Opt-in management — Only contacts who have explicitly opted in receive SMS
  • Quiet hours — Messages are held during quiet hours (default: 9 PM - 9 AM recipient local time)
  • Unsubscribe handling — STOP keyword replies are processed automatically
  • TCPA compliance — Built-in safeguards to help you stay compliant

Best Practices

Section titled “Best Practices”
  • Keep messages under 160 characters when possible
  • Include a clear call-to-action
  • Use SMS for time-sensitive offers and updates
  • Respect frequency — avoid over-messaging
  • Always identify your brand in the message