Email Campaigns

Creating an Email Campaign

Email campaigns let you send one-time messages to a targeted segment of your audience.

Building Your Campaign

1. Navigate to Campaigns > Create Campaign > Email
2. Enter a campaign name for internal reference
3. Select your target audience segment
4. Choose a template or start from scratch
5. Design your email using the visual editor
6. Configure your subject line and preview text
7. Schedule or send immediately

Email Editor

The drag-and-drop email editor lets you build professional emails without code:

• Text blocks — Add headings, paragraphs, and styled text
• Image blocks — Upload images or pull from your product catalog
• Button blocks — Add call-to-action buttons with custom links
• Product blocks — Dynamically insert product cards from your Shopify store
• Dividers & spacers — Control layout and spacing
• Social links — Add your social media profiles

Personalization

Use merge tags to personalize your emails:

• {{ customer.first_name }} — Customer’s first name
• {{ customer.email }} — Customer’s email address
• {{ shop.name }} — Your store name

A/B Testing

Test different versions of your email to optimize performance:

1. Enable A/B testing when creating your campaign
2. Create up to 3 variants with different subject lines or content
3. Set the test audience size (recommended: 20-30%)
4. Choose the winning metric (open rate, click rate, or revenue)
5. The winning variant is automatically sent to the remaining audience

Scheduling

• Send now — Deliver immediately to your audience
• Schedule — Pick a specific date and time
• Smart send — Deliver at each recipient’s optimal engagement time