Email Campaigns

Creating an Email Campaign

Email campaigns let you send one-time messages to a targeted segment of your audience.

Building Your Campaign

1. Navigate to Campaigns > Create Campaign > Email
2. Enter a campaign name for internal reference
3. Select your target audience segment
4. Choose a template or start from scratch
5. Design your email using the visual editor
6. Configure your subject line and preview text
7. Schedule or send immediately

Email Editor

The drag-and-drop email editor lets you build professional emails without code:

• Text blocks — Add headings, paragraphs, and styled text
• Image blocks — Upload images or pull from your product catalog
• Button blocks — Add call-to-action buttons with custom links
• Product blocks — Dynamically insert product cards from your Shopify store
• Dividers & spacers — Control layout and spacing
• Social links — Add your social media profiles

Personalization

Use merge tags to personalize your emails:

• {{ customer.first_name }} — Customer’s first name
• {{ customer.email }} — Customer’s email address
• {{ shop.name }} — Your store name

A/B Testing

Test different versions of your email to optimize performance:

1. Enable A/B testing when creating your campaign
2. Create up to 3 variants with different subject lines or content
3. Set the test audience size (recommended: 20-30%)
4. Choose the winning metric (open rate, click rate, or revenue)
5. The winning variant is automatically sent to the remaining audience

Scheduling

• Send now: your campaign goes out straight away.
• Schedule: pick a date and time. You can send to everyone at once, at that time in each customer’s own time zone, or at the hour each customer usually reads your emails. See Send Time Options.
• Boost: within 48 hours of sending, resend it with a new subject to everyone who didn’t open or didn’t click it. See Campaign Booster.