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How Gro Bills You

Gro charges merchants based on their plan. The billing provider depends on how you installed the app:

  • Shopify App Store installs — billed through Shopify’s App Billing system
  • Direct signups — billed through Stripe
Plan Monthly Fee Usage Fee Email Sending
Free $0 None 10,000/month free
Marketing: Gro $39/month None 150,000/month
Subscription: Gro $250/month Tiered % of subscription revenue above $250 10,000/month free (add Marketing: Gro for 150,000/month)

For the Subscription: Gro plan, usage charges are calculated using revenue brackets applied to your total subscription order revenue per billing period:

Revenue Bracket Rate
First $75,000 1.00%
$75,001 – $500,000 0.80%
Above $500,000 0.60%

The $250/month recurring charge acts as the minimum. Usage charges are only posted when the tiered amount exceeds $250:

Usage Charge = max(0, Tiered Charge − $250)

For $600,000 in subscription revenue in a billing period:

  • $75,000 × 1.00% = $750
  • $425,000 × 0.80% = $3,400
  • $100,000 × 0.60% = $600
  • Total tiered = $4,750
  • Less $250 base = $4,500 usage charge

All billing calculations use your account’s preferred currency. Revenue from orders in other currencies is converted using daily exchange rates.