How Gro Bills You
Gro charges merchants based on their plan. The billing provider depends on how you installed the app:
- Shopify App Store installs — billed through Shopify’s App Billing system
- Direct signups — billed through Stripe
| Plan | Monthly Fee | Usage Fee | Email Sending |
|---|---|---|---|
| Free | $0 | None | 1,500/month free |
| Marketing: Gro | $39/month | None | 1,500/month free (upgradeable to $39/mo unlimited) |
| Subscription: Gro | $250/month | Tiered % of subscription revenue above $250 | Upgradeable to $39/mo unlimited |
Usage Billing (Subscription: Gro)
Section titled “Usage Billing (Subscription: Gro)”For the Subscription: Gro plan, usage charges are calculated using revenue brackets applied to your total subscription order revenue per billing period:
| Revenue Bracket | Rate |
|---|---|
| First $75,000 | 1.00% |
| $75,001 – $500,000 | 0.80% |
| Above $500,000 | 0.60% |
The $250/month recurring charge acts as the minimum. Usage charges are only posted when the tiered amount exceeds $250:
Usage Charge = max(0, Tiered Charge − $250)Example
Section titled “Example”For $600,000 in subscription revenue in a billing period:
- $75,000 × 1.00% = $750
- $425,000 × 0.80% = $3,400
- $100,000 × 0.60% = $600
- Total tiered = $4,750
- Less $250 base = $4,500 usage charge
Currency
Section titled “Currency”All billing calculations use your account’s preferred currency. Revenue from orders in other currencies is converted using daily exchange rates.