Recharge Pricing Explained (2026): What You Actually Pay at $5K, $10K, $30K and $100K a Month

What changed in Recharge's pricing in November 2026?

On 2 November 2026 Recharge changed its plans. Starter went up by $50 a month, the percentage and per-order fees both moved up a little, Plus was renamed Scale with a lower percentage, and the $25 entry plan disappeared from the pricing page.

At a $50 average order, a store doing $10K a month in subscription revenue now pays about $339 on Starter instead of $286. At $100K a month it pays $2,049 instead of $1,969. The bigger the store, the less the change matters; the smaller the store, the more the extra $50 a month shows.

What are Recharge's plans in 2026?

Two things to notice straight away.

The per-order fee is the same on both paid plans. $0.20 on every renewal, whether you are on Starter or Scale. Low average order values feel this the most. At a $20 average order that fee alone is 1% of revenue before the percentage kicks in.

Starter keeps creeping up. Starter's percentage was 1.25% before 2026, 1.49% until November, and is now 1.50%, with the monthly fee up from $99 to $149. Plenty of comparison articles still quote the old numbers. Check the date on anything you read.

What does Recharge cost at your revenue?

All examples assume a $50 average subscription order and one order per subscriber per month.

When does Scale become cheaper than Starter?

Scale costs $350 more a month and saves 0.25 percentage points. The per-order fee is the same on both. Those cross at $350 ÷ 0.0025 = $140,000 a month in subscription revenue, about $1.7M a year. Below that, Scale is the more expensive plan. At $150K a month Scale saves $25 a month, which is not why anyone signs a 12-month term. Merchants move to Scale for bundles, the Storefront API or hands-on support, not to save money. Budget for that honestly.

What's locked behind Recharge Scale?

The features on Scale that Starter doesn't get, according to Recharge's pricing page:

• Customisable bundles. Customers mix and match products into their own box. Preset bundles, the Bundles SDK and Bundles API are Scale-only too. Widely used in snacks, pet, beauty and coffee.
• JavaScript SDK and Storefront API access for custom portals and headless builds.
• Concierge SMS, charged per message segment on top of the plan.
• Surprise and delight gifting, tiered discounts and subscriber journey A/B testing.
• Hands-on implementation and end-to-end migration support.

If your business model needs a customer-built box, your real entry price to Recharge is $499 a month plus fees on a 12-month term, not $149.

What costs aren't on Recharge's pricing page?

• The percentage compounds. Every renewal, forever. A subscriber who stays three years pays Recharge 1.50% thirty-six times. Flat-fee apps take nothing on renewals.
• Annual commitment on Scale. Twelve months. If you outgrow it or change direction, you are still paying.
• Add-ons. Concierge SMS is charged per message segment, and some integrations and features are priced separately. Ask sales for the full list before signing.
• Migration out. Recharge's migration team is excellent at moving you in. Moving out is your problem, though most competitors (Loop, Appstle, Seal, Gro) will do it free.

How does Recharge compare with other subscription apps on cost?

Recharge is the most expensive option at every revenue level we modelled. That is not automatically a reason to leave. Its analytics, integrations and migration team are the best in the category, and for a large brand the retention tooling can pay for itself. But if you are doing under $1-2M a year in subscription revenue and not using Scale-only features, you are paying enterprise rates for a mid-market need.

For every app's ratings, features and fees side by side, see our comparison of the best Shopify subscription apps. Skio, which Recharge now owns, is covered in Skio pricing explained.

Who should stay on Recharge?

• Large brands with complex integration stacks (Gorgias, Attentive, loyalty tools) already wired in.
• Merchants who rely on Recharge's analytics and benchmark data for decisions.
• Anyone for whom a migration project is riskier than the fee gap. Moving live billing agreements is real work.

Who should look at other subscription apps?

• Stores doing under $1-2M a year in subscription revenue that don't use Scale-only features. At $100K a month, Recharge Starter costs about $2,049 a month, and $400 of that is the $0.20 per-order fee.
• Anyone who needs customer-built boxes but not the rest of Scale. On Recharge that one feature means $499 a month on a 12-month term. Gro includes Build-a-Box on every plan.
• Brands shipping fresh, frozen or refrigerated products. Recharge is billing-first. If your customers need to move a specific delivery rather than pause a charge, look at a delivery-first platform.
• Skio merchants wondering what the acquisition means for pricing. See Recharge acquired Skio: what merchants should do.

Where Gro fits

Full disclosure: Gro is ours. It's a Shopify subscription platform for brands where the delivery matters as much as the charge. Pricing is free under 10 active subscriptions, then 0.9% of subscription revenue with a $249 a month minimum and no per-order fee. At $100K a month that is $900, against about $2,049 on Recharge Starter. Below about $5,300 a month in subscription revenue, Recharge Starter costs less because of Gro's minimum. Build-a-Box and every other feature are on every plan. Migration from Recharge is free and done for you: we move subscribers, plans and billing schedules while you keep selling. We're early and in private beta, so our integration list is shorter than Recharge's. If you ship perishables, or you're paying enterprise rates for a mid-market store, talk to us.