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Subscriptions Updated

Best Shopify Subscription Apps in 2026: Honest Comparison With Real Fee Maths

Best Shopify Subscription Apps in 2026: Honest Comparison With Real Fee Maths
Short answer

Which Shopify subscription app is best?

On price alone, Appstle and Seal are the cheapest because neither takes a cut of your orders on their paid plans. Loop is the strongest independent platform for retention. Recharge is the enterprise default and among the most expensive to grow on: since its November 2026 price change, Starter costs roughly $21,000 to $40,000 a year at $1-2M a year in subscription revenue. Skio, now owned by Recharge, costs the same as Recharge's Scale plan. Gro is built for fresh, frozen and delivery-sensitive brands, at 0.9% with no per-order fee. Full disclosure: Gro is ours.

Best by use case

  • Best features per dollar: Appstle
  • Cheapest predictable bill: Seal
  • Best for stopping cancellations: Loop
  • Best for enterprise brands: Recharge
  • Best for fresh, frozen and delivery-sensitive products: Gro
  • Best free start: Seal or Loop, both free up to 50 subscriptions
  • Free and basic: Shopify Subscriptions

Quick comparison

Shopify subscription apps compared: ratings, free plans and fees
AppRatingReviewsFree planPaid fromTransaction feeBest for
Appstle5.09,100+Yes (under $500/mo)$10/mo0% on paid plansFeatures per dollar
Seal4.93,100+Yes (50 subs)$5.95/mo0%Flat, predictable cost
Loop5.0800+Yes (50 subs)$99/mo1% (0.75% on Pro)DTC retention
Recharge4.83,100+No (60-day trial)$149/mo1.50% + 20¢/order (1.25% on Scale)Enterprise
Skio5.0240+No$499/mo (annual)1.25% + 20¢/orderLarge DTC, now part of Recharge
Recurpay5.0570+Development stores only$9/moCheck listing (0% promotion now)Low-cost start
Stay AI4.9140+No (30-day trial)$499/mo1% + 19¢/orderLarge DTC retention
Smartrr4.970+No (14-day trial)$99/mo1%Loyalty and membership
Bold4.0380+No (30-day trial)$24.99/mo2%, falling to 0.9% on ScaleLow monthly fee
GroNewSmallYes (under 10 subs)$249/mo min0.9%, no per-order feeDelivery-sensitive brands
Shopify Subscriptions3.7700+Fully freeNone0%Bare basics
Prices checked November 2026. Ratings and review counts from the Shopify App Store.

What changed in 2026

Recharge bought Skio. Recharge acquired Skio in April 2026 for a reported $105M in cash. They are one company now with one roadmap. Any "Recharge vs Skio" comparison you find is out of date.

Yotpo Subscriptions left the App Store. Its listing says the app is not currently available. Plenty of roundups still recommend it.

Recharge repriced. On 2 November 2026 Starter went from $99 + 1.49% + 19¢ to $149 + 1.50% + 20¢ per order, Plus was renamed Scale at $499 + 1.25% + 20¢, and the $25 entry plan was dropped. At $10K a month in subscription revenue, Starter now costs about $339 a month instead of $286.

Skio raised its fee. Skio's transaction fee is now 1.25% + 20¢, up from 1% + 20¢ in May, which puts its $499 annual plan at exactly the same price as Recharge Scale.

Loop became the biggest independent. With Skio absorbed, Loop is now the largest Shopify subscription platform not owned by Recharge.

Subscription apps are sticky. You are choosing the system that bills your customers every month for years, and switching later means moving live billing contracts. Stale data is how merchants end up doing a painful migration eighteen months in.

How we ranked these apps

We build Gro, a subscription platform for Shopify. That means we spend our days in migration data from Recharge, Skio and Appstle, and in support tickets from merchants who picked the wrong tool the first time. We have tried to represent every app here fairly, including the ones we compete with. Where a competitor is the better choice for your store, we say so.

We scored on five things:

  1. True cost at scale. Monthly fee plus transaction fees, modelled at real revenue (maths below).
  2. Retention tooling. Dunning, cancellation flows, and how well the portal actually keeps people.
  3. Delivery handling. Can a customer skip, reschedule or change a specific delivery, not just a billing date? Most roundups ignore this. It is the difference between a working subscription and a support ticket for anyone shipping perishables.
  4. Setup speed. Can a non-technical merchant go live in an afternoon?
  5. Risk. Lock-in, migration difficulty, pricing surprises, and who owns the roadmap.

1. Appstle: best features per dollar

5.0 | 9,100+ reviews | Free plan | 0% on paid plans

Appstle is the highest-rated subscription app on Shopify, at 5.0 across 9,100+ reviews. Plans scale with subscription revenue and none of the paid plans take a cut of orders: free under $500/mo, $10 up to $5K, $30 up to $15K and $100 up to $100K, with an enterprise plan through sales above that. Build-a-Box starts on the $30 plan.

Feature depth is the best in its price class: subscribe and save, prepaid, build-a-box, bundles, gifting, loyalty perks, cancellation save offers, 24/7 support that reviewers mention constantly.

Weak spots: the admin is dense because there are so many settings, analytics are lighter than Recharge's, and the portal is functional rather than pretty. Delivery scheduling is billing-cycle-based, which is fine for shelf-stable and awkward for perishables.

Bottom line: the most subscription for the least money on Shopify.

2. Seal: cheapest predictable bill

4.9 | 3,100+ reviews | Free plan | 0% transaction fees

Seal is the simplest serious option. Install, create one rule, sell subscriptions the same day. Pricing is flat and scales by subscriber count, not revenue, so a store doing $50K a month pays the same as one doing $5K on the same tier.

Weak spots: cancellation flows start on the $9.95 plan and renewal reminders on the $5.95 plan, the interface looks dated, and retention tooling is thin.

Bottom line: the fastest path from install to first subscriber and the most boring bill in the category. Boring is good here.

3. Loop: best for retention

5.0 | 800+ reviews | Free to 50 subs | $99/mo + 1%

Loop's whole product is about keeping subscribers: cancellation journeys with exit surveys and save offers, dunning with up to 15 retries, gamified flows, a fast branded portal, LTV analytics. Paid plans are $99 + 1% and $399 + 0.75%, month to month, no per-order fee.

Weak spots: $99 is steep for small stores and the percentage still compounds, just slower than Recharge's.

Bottom line: the best app on Shopify at stopping cancellations, and the biggest platform not owned by Recharge.

4. Recharge: enterprise default

4.8 | 3,100+ reviews | 60-day trial | $149 Starter, $499 Scale

Recharge bills subscriptions for Dr. Squatch, OLIPOP and thousands of others, and post-Skio the combined company processes over $20B a year. Analytics, integrations and the migration team are the strongest in the category.

Current pricing, changed on 2 November 2026: Starter at $149 a month + 1.50% + 20¢ per order with a 60-day free trial, and Scale at $499 + 1.25% + 20¢ on a 12-month term. The $25 entry plan is gone and Plus has been renamed Scale. Customisable bundles, gifting and A/B testing sit on Scale.

Weak spots: cost, and the direction of cost. The percentage grows with every renewal forever, Starter's price went up again in November 2026, and smaller merchants regularly cite price as their reason for leaving. Full breakdown in our Recharge pricing explained piece.

Bottom line: the most powerful platform here and one of the most expensive to grow on.

5. Skio: now part of Recharge

5.0 | 240+ reviews | $499/mo + 1.25% + 20¢

Skio built its name on a clean portal and passwordless login, and it's still rated 5.0. There's one public plan, Scale, at $499 a month billed annually or $599 monthly, plus 1.25% + 20¢ on every order with a subscription product, charged on the full order total including shipping and tax. Build-a-box, gifting, cancel flows and API access are all included. Recharge bought Skio in April 2026 and says both platforms keep running while the products are combined, as covered in what the Recharge and Skio deal means.

Weak spots: the $499 floor makes it expensive for small stores, it now costs exactly the same as Recharge Scale, and its long-term future is Recharge's call.

Bottom line: a polished app whose independence and price gap with Recharge have both gone.

6. Recurpay: low-cost start, pricing in flux

5.0 | 570+ reviews | From $9/mo

Recurpay's pricing is changing. Its help centre lists Lite (free + 3.5%), Grow ($19 + 2%) and Scale ($349 + 1%). Its App Store listing now shows Launch at $9 and Growth at $19 a month, with a limited-time 0% transaction fee. Check the listing before you install. The app is solid and support is genuinely fast.

Weak spots: we couldn't pin down the standard transaction fee, so Recurpay is left out of the cost table below.

Bottom line: worth a look at the low end, once you've confirmed the fee.

7. Stay AI: enterprise retention

4.9 | 140+ reviews | 30-day trial | $499/mo + 1% + 19¢

Retention-first platform for large DTC brands, with AI-driven churn prediction and heavy customisation. Worth shortlisting against Recharge Scale and Loop Pro if you are doing serious volume.

Bottom line: not for small stores, strong for big ones.

8. Smartrr: loyalty and membership

4.9 | 70+ reviews | 14-day trial | From $99/mo + 1%

Smartrr leans into the member experience: loyalty, rewards and a polished portal. Plans are $99, $299 and from $499 a month, all plus 1% of subscriber revenue with no per-order fee, month to month.

Weak spots: the 1% applies on every plan, so moving up a tier never lowers your rate, and the review count is small.

Bottom line: a good fit if your subscription is closer to a membership than a refill.

9. Bold: low monthly fee, rate falls as you upgrade

4.0 | 380+ reviews | 30-day trial | From $24.99/mo + 2%

One of the longest-running subscription apps on Shopify. Launch is $24.99 + 2%, Grow is $49.99 + 1% and Scale is $74.99 + 0.9%, so the percentage drops as the monthly fee rises.

Weak spots: a 4.0 rating, the lowest of the paid apps here, and the percentage never drops below 0.9%, so the bill still grows with every renewal.

Bottom line: cheaper than Loop once you pass Loop's free tier, but read the recent reviews before committing.

10. Gro: built around the delivery, not the charge

New in 2026 | Free under 10 subscriptions | 0.9% of revenue, $249/mo minimum, no per-order fee

This is our app, so grain of salt. Gro exists because every platform above treats the billing cycle as the source of truth and the delivery as a side effect. For shelf-stable products that is fine. For fresh dog food, meal kits, flowers, coffee roasted to order, or anything refrigerated, the delivery is the product. If a customer is away next week, they need to move that box, not "pause my subscription" and hope the next charge lands somewhere useful.

Gro's portal leads with the next delivery. Skip, reschedule and swap anchor to the delivery date. Subscriptions attach to the thing they are for (a pet, a household member, a gift recipient), not just a billing address, which matters when one customer has three dogs on three different foods. Build-a-box, bundles, subscribe and save, cancel flows and loyalty are included. Free migration from Recharge and Skio.

Weak spots: we are new. Review count is small, the integration list is shorter than Recharge's, and on price alone Appstle and Seal are cheaper at every revenue level we modelled because they take no percentage. What Gro's fee buys is delivery-first scheduling and entity-aware subscriptions, so it earns its keep when a mistimed delivery costs you the customer.

Bottom line: if a missed or mistimed delivery costs you the customer, this is the one built for that problem.

The thinking behind Gro is in delivery-first subscriptions and what fresh and frozen brands need from a subscription platform.

11. Shopify Subscriptions: free and basic

3.7 | 700+ reviews | Completely free

Shopify's own app handles basic recurring billing inside the admin. The rating tells the story: limited flexibility, weak failed-payment recovery, no subscriber export, no one-time add-ons.

Bottom line: fine for one product on one schedule. Everyone else should use a dedicated app, and most have free plans anyway.

How much does each subscription app cost at your revenue?

Monthly price tags lie. Transaction fees are the real bill.

Estimated monthly cost by subscription revenue, $50 average order
App$2K a month (40 orders)$10K (200)$30K (600)$50K (1,000)$100K (2,000)$150K (3,000)
Seal$0$9.95$89.95$89.95$89.95$199
Appstle$10$30$100$100$100Contact sales
Gro$249$249$270$450$900$1,350
Bold$64.99$149.99$344.99$524.99$974.99$1,424.99
Loop$0$199$399$599$1,099$1,524
Smartrr$119$199$399$599$1,099$1,599
Stay AI$526.60$637$913$1,189$1,879$2,569
Recharge Starter$187$339$719$1,099$2,049$2,999
Recharge Scale$532$664$994$1,324$2,149$2,974
Skio$532$664$994$1,324$2,149$2,974
Prices checked November 2026. One order per subscriber per month. Seal is priced by subscription count, Appstle by revenue tier (quoted by sales above $100K a month). Loop and Bold on whichever plan is cheaper at that volume, Skio on annual billing. Recurpay is left out while its published pricing is in flux. Always confirm live pricing before installing.

Rule of thumb: on price alone, flat-fee apps win at almost every revenue level because they never take a cut of your orders. A percentage fee has to justify itself: Recharge and Loop bundle retention tooling that can pay for itself by saving subscribers, and Gro is built for products where a mistimed delivery loses the customer. The highest number is not automatically wrong.

What to look for

  • Fee structure. Flat monthly stays flat. Percentage fees compound with every renewal.
  • Portal. Subscribers must be able to skip, pause, swap and reschedule without emailing you. Test it as a buyer before you commit.
  • Delivery control. If your product spoils, check whether "skip" moves a delivery or just a charge. They are not the same thing.
  • Dunning. Failed payments are the silent killer. Look for automatic retries and one-tap card updates.
  • Cancellation flow. A save offer at the cancel button recovers subscribers a plain link loses.
  • Native checkout. The app should use Shopify checkout, not redirect.
  • Migration. You may switch one day. Free white-glove migration is worth real money.

How to choose by stage

  • Just starting, zero budget: Seal or Loop free plans. Redo the maths once revenue is real.
  • Growing, shelf-stable, watching costs: Appstle. Best features per dollar, bill never scales with sales.
  • Fresh, frozen, or delivery-critical: Gro. Skip and reschedule work on the delivery, not the charge.
  • Scaling DTC brand fighting churn: Loop.
  • Large brand with complex needs: Recharge or Stay AI.

Switching without losing subscribers

If your app got too expensive, got acquired or got delisted, the move follows the same shape everywhere:

  1. Export subscription contracts from the old app, or let the new team pull them.
  2. Map selling plans in the new app before importing anything.
  3. Import a small test batch, verify, then the full list.
  4. Run both apps in parallel for one billing cycle.
  5. Uninstall the old app only after every active contract has renewed once on the new one.

Payment methods stay vaulted with Shopify on native-checkout apps, so customers rarely need to re-enter cards.

Frequently asked questions

It depends on what you sell. Appstle gives the most features per dollar (5.0 rating, free plan, 0% transaction fees), Seal the cheapest flat bill, Loop the strongest retention tooling and Recharge the deepest enterprise integrations. Gro is built for fresh, frozen and delivery-sensitive products, where the delivery date matters more than the charge, at 0.9% of subscription revenue with no per-order fee.

Building a delivery-first brand on Shopify?

We'd like to talk. The migration's on us.

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