Use case · Wine
Never run out of the wines they love.
Cellar-fresh bottles, member pricing and a club your customers actually stay in. Let them build the case, skip a month or move a delivery, all self-serve. Every feature included, one simple fee.
Every feature included
Build-a-box, upsells, loyalty, retention flows and analytics. On every plan, one simple fee.
Free migration, done for you
We move your subscriptions across end to end. Your subscribers never notice the switch.
A Gro expert, not a queue
Talk to the people who build Gro, by email, video or phone. On every plan, free.
Retention built in
Smart dunning, skip-don’t-cancel and win-back keep subscribers longer, automatically.
Built for wine clubs
What Gro does for wine clubs.
Curation members love
Rotate the selection each shipment, or let members choose red, white or mixed and swap bottles themselves. Variety keeps a club feeling special.
Cellar-fresh on the right day
Deliveries are scheduled around the day the case should land, not a billing date, so bottles aren’t baking on a porch all afternoon.
A club they stay in
Skip a month, swap the case and a save offer at the cancel moment keep members subscribed instead of quietly quitting.
Build a case
Let members build their own case.
Reds, whites or a mix, six bottles or twelve. Members choose at signup and change it any shipment from the portal, so every case suits their taste and none of it lands in your inbox.
- Pick red, white or mixed
- Swap bottles any shipment, self-serve
- Six or twelve, monthly or quarterly
Delivery day
Cellar-fresh, on the day they choose.
Wine and a hot doorstep don’t mix. Gro puts the delivery day at the centre, so members pick when the case lands and move it in a tap when they’re away. Skips, reschedules and reminders all hang off the delivery, not the charge.
- The portal leads with “next delivery”, not “next charge”
- “I’m away Thursday” is a one-tap reschedule
- Schedule around cool days and someone being home
- A heads-up before each case ships
Retention
Skip a month, keep the member.
Most wine-club churn is a pause that never comes back. Gro catches it the moment someone reaches for cancel, offering a skip or a save instead of a goodbye, and winning back the ones who still drift off.
- Save offers at the moment of cancel
- Skip and pause instead of leaving
- Win-back flows for lapsed members
Membership & rewards
Reward the regulars.
Where retention stops members leaving, membership gives them a reason to stay. Member-only pricing, points on every case and perks that unlock the longer someone’s in the club, all on the same platform as the subscription.
- Member pricing on every case
- Points added automatically each delivery
- Allocations and perks for long-standing members
Smart dunning
Recover failed payments before they cost you the customer.
A card declines and most tools just cancel the subscription. Gro retries on the schedule that recovers the most, then nudges the customer over email and SMS, so a routine payment blip doesn’t lose you the subscriber.
- Smart retries Automatic retries timed to when a card is most likely to clear, not a fixed loop that gives up early.
- Email reminders Branded “update your card” emails go out automatically while it retries.
- SMS reminders Text nudges for the customers who never open email, so more cards get fixed.
Works with your stack
Keeps talking to the tools you already run.
Subscription events flow into your marketing, support and automation tools, so nothing lives on an island.
API monthly growth after switching to Gro
of failed payments recovered
“The club runs itself now. Members build their own case, the portal cut our support right down, and retention is up. We’ve grown faster since moving.”
[05]Wine
Wine on Gro, answered
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