Use case · Coffee & roasters
A subscription that pours a different cup each time.
Roasters keep subscribers by keeping it interesting. Gro rotates the blend automatically, box to box, and lets drinkers swap grind, size or cadence in one tap. Every feature included, one simple fee.
Every feature included
Build-a-box, upsells, loyalty, retention flows and analytics. On every plan, one simple fee.
Free migration, done for you
We move your subscriptions across end to end. Your subscribers never notice the switch.
A Gro expert, not a queue
Talk to the people who build Gro, by email, video or phone. On every plan, free.
Retention built in
Smart dunning, skip-don’t-cancel and win-back keep subscribers longer, automatically.
Built for roasters
What Gro does for coffee brands.
A different cup each time
Set a rotation and Gro ships a different coffee each cycle. Subscribers stay for the discovery, not just the discount.
Coffee their way, self-serve
Grind, size and frequency are all set in the portal. Whole bean this month, ground the next, no email to you.
They stay past the third bag
Win-back offers, loyalty perks and skip-don’t-cancel flows are built in to keep the cup filled.
Automated rotation
Month one, one blend. Month two, the next.
Build a sequence once and Gro works through it delivery by delivery, or let it pick from a curated pool. Customers get variety on autopilot and you get a subscription that feels like a club, not a repeat order.
- Queue blends in the order they ship
- Or rotate at random from a curated pool
- Customers can lock a favourite or skip a month
Self-serve portal
Grind, size and cadence, sorted by the drinker.
Whole bean or ground, 250g or a kilo, weekly or monthly. Customers set it all themselves in a portal that opens without a password, so their coffee is always how they take it and never a support ticket.
- Passwordless login, one tap from an email
- Change grind, size and frequency any time
- Skip or reschedule around a holiday
Retention
Stop the quiet cancel.
Most coffee churn is quiet: a pause that never comes back. Gro catches it at the moment someone reaches for cancel, offering a skip or a save instead of a goodbye, and winning back the ones who still drift off.
- Save offers at the moment of cancel
- Skip and pause instead of leaving
- Win-back flows for lapsed drinkers
Loyalty & rewards
Every box earns something.
Where retention stops people leaving, loyalty gives them a reason to stay. Welcome offers, points on every delivery and tier perks run on the same platform as the subscription, so the longer a drinker sticks around, the more they get back.
- Welcome offer on the first box
- Points added automatically each delivery
- Free bags and perks that unlock as they stay
Smart dunning
Recover failed payments before they cost you the customer.
A card declines and most tools just cancel the subscription. Gro retries on the schedule that recovers the most, then nudges the customer over email and SMS, so a routine payment blip doesn’t lose you the subscriber.
- Smart retries Automatic retries timed to when a card is most likely to clear, not a fixed loop that gives up early.
- Email reminders Branded “update your card” emails go out automatically while it retries.
- SMS reminders Text nudges for the customers who never open email, so more cards get fixed.
Works with your stack
Keeps talking to the tools you already run.
Subscription events flow into your marketing, support and automation tools, so nothing lives on an island.
monthly growth after switching to Gro
of failed payments recovered
“The rotation keeps people curious and the portal means grind changes never reach us. Retention is up and we’ve grown faster since moving.”
[05]Coffee