Use case · Meal kits & fresh food
Let customers build the box. Land it on the day they want it.
Meal-kit and fresh-food brands win or lose on two things: the box being right, and it arriving when someone’s home to unpack it. Gro does both, self-serve, with every feature included on one simple fee.
Every feature included
Build-a-box, upsells, loyalty, retention flows and analytics. On every plan, one simple fee.
Free migration, done for you
We move your subscriptions across end to end. Your subscribers never notice the switch.
A Gro expert, not a queue
Talk to the people who build Gro, by email, video or phone. On every plan, free.
Retention built in
Smart dunning, skip-don’t-cancel and win-back keep subscribers longer, automatically.
Built for fresh food
What Gro does for meal-kit brands.
Every household builds its own box
Build-a-box lets each customer pick their meals, portions and add-ons, then change them any week from the portal.
It lands on the right day
Deliveries are scheduled around the day the box should arrive, not a billing date. “I’m away Thursday” is a one-tap move.
Skips instead of cancellations
One-tap skip, swap and reschedule keep customers subscribed through the busy weeks instead of quitting on you.
Build-a-box
Customise every box, every week.
Give customers a wizard to assemble their own kit at signup, then let them tweak it from the portal whenever they like. No two boxes have to be the same, and none of it lands in your support inbox.
- Drag-and-drop box builder at signup
- Swap meals or portions any cycle, self-serve
- Set cut-off dates so the kitchen is never surprised
Delivery day
The box lands when someone’s home for it.
Fresh food doesn’t care about your billing cycle. Gro puts the delivery day at the centre: customers see and control the day the box arrives, and skips, reschedules and reminders all hang off that, not the charge.
- The portal leads with “next delivery”, not “next charge”
- “I’m away Thursday” is a one-tap reschedule
- Packing and delivery dates you set and control
- Reminders that say when it arrives, so nothing spoils on a doorstep
Skip, don’t cancel
Turn a busy week into a skip, not a churn.
Life gets in the way and a lot of cancellations are really just “not this week”. Gro makes skipping, pausing and rescheduling the easy path, and offers a save at exactly the moment someone reaches for cancel.
- One-tap skip and pause from the portal
- Save offers triggered on the cancel flow
- Win-back for customers who do leave
Add-ons
One-off extras that lift the basket.
Let customers drop a bottle of wine, an extra portion or a treat into this week’s box without touching their plan. Easy upsells that add up across a subscriber base.
- One-time add-ons alongside the recurring box
- Merchandised in the portal, not buried
- Every add-on counts toward loyalty
Smart dunning
Recover failed payments before they cost you the customer.
A card declines and most tools just cancel the subscription. Gro retries on the schedule that recovers the most, then nudges the customer over email and SMS, so a routine payment blip doesn’t lose you the subscriber.
- Smart retries Automatic retries timed to when a card is most likely to clear, not a fixed loop that gives up early.
- Email reminders Branded “update your card” emails go out automatically while it retries.
- SMS reminders Text nudges for the customers who never open email, so more cards get fixed.
Works with your stack
Keeps talking to the tools you already run.
Subscription events flow into your marketing, support and automation tools, so nothing lives on an island.
monthly growth after switching to Gro
of failed payments recovered
“Moving over was painless, the box builder does what our old app couldn’t, and the portal cut our support tickets. We’ve grown faster since.”
[05]Meal kits
Meal kits on Gro, answered
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