Use case · Meal kits
Subscriptions your customers build themselves.
Meal-kit and fresh-food brands win or lose on the box being right and landing on the right day. Gro lets every customer build their box, swap what is in it, and move the delivery, all self-serve. Every feature included, one simple fee.
The real problems
What it solves.
Every household wants a different box.
Build-a-box lets each customer pick their own meals, portions and add-ons, then change them any week from the portal.
Fresh food is ruined if it lands on the wrong day.
Deliveries are scheduled around the day the box should arrive, not a billing date. “I’m away Thursday” is a one-tap move.
Skipped weeks turn into cancellations.
One-tap skip, swap and reschedule keep customers subscribed through the busy weeks instead of quitting on you.
Build-a-box
Customise every box, every week.
Give customers a wizard to assemble their own kit at signup, then let them tweak it from the portal whenever they like. No two boxes have to be the same, and none of it lands in your support inbox.
- Drag-and-drop box builder at signup
- Swap meals or portions any cycle, self-serve
- Set cut-off dates so the kitchen is never surprised
Smart dunning
Recover failed payments before they cost you the customer.
A card declines and most tools just cancel the subscription. Gro retries on the schedule that recovers the most, then nudges the customer over email and SMS, so a routine payment blip doesn’t lose you the subscriber.
- Smart retries Automatic retries timed to when a card is most likely to clear, not a fixed loop that gives up early.
- Email reminders Branded “update your card” emails go out automatically while it retries.
- SMS reminders Text nudges for the customers who never open email, so more cards get fixed.
