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Design emails with your AI

With Gro connected to your AI, it can build emails for you. Add our email design skill and it builds them the way a designer would: led by pictures, in your brand colours, section by section.

Download the Gro email design skill (.zip)

You can also read the skill before you add it.

What it does

Section titled “What it does”
  • Reads your brand kit and Gro’s design guide before it starts.
  • Uses your real products, prices and coupons. It never makes them up.
  • Gets the pictures first, then builds, then looks at the result and fixes it.

Where the pictures come from

Section titled “Where the pictures come from”

The skill picks the first of these that works for you:

  1. Images you attach or link to.
  2. Photos already in your Gro media library and on your products.
  3. Gro image generation, if it is turned on for your store. Ask us if you would like it.
  4. An image tool you have connected to your AI, such as ElevenLabs. Your AI makes the picture there and saves it into your Gro media library, so the email never depends on a link from another service.
  5. With no image tool, it designs with colour and your own photos, and leaves labelled slots for any picture only you can supply.

Generated pictures always start from your real product photos, and never contain words: headlines and prices stay as live text you can edit.

Add it to your assistant

Section titled “Add it to your assistant”

Claude (claude.ai or the Claude app)

Section titled “Claude (claude.ai or the Claude app)”
  1. Open Settings → Capabilities and make sure Skills is turned on.
  2. Under Skills, choose Upload skill and pick the .zip you downloaded.
  3. Start a chat and ask for an email. Claude uses the skill automatically.

Claude Code

Section titled “Claude Code”

Unzip it into your skills folder, so the file ends up at ~/.claude/skills/gro-email-design/SKILL.md:

Terminal window
unzip gro-email-design.zip -d ~/.claude/skills/

Other assistants

Section titled “Other assistants”

Open SKILL.md and paste it in as instructions or the first message, then ask for your email.

Ask for an email

Section titled “Ask for an email”

Say what it’s for and who it’s for. For example:

  • “Design a winter sale email for our three best sellers, 20% off until Sunday.”
  • “Make a welcome email that tells our story and ends with two products to try.”
  • “Our abandoned cart email looks plain. Redesign it in our brand colours.”

It builds a template in Gro and shows you a preview. Nothing is sent: you attach the template to a campaign or flow and send when you’re happy.