Gro Agent for email & SMS campaigns
Gro Agent builds a campaign with you step by step: the goal, the audience, the subject line and the design. You watch it come together in the editor, then review and send it yourself.
Draft a campaign
Section titled “Draft a campaign”- “Plan this week’s email campaign”
- “Announce a sale this weekend”
- “Show off our best sellers”
- “Write an email like @Summer sale, but for autumn”
- “Text everyone about the flash sale”
Gro Agent creates a draft, suggests who it should go to, offers a few subject lines to pick from and designs the email. For a text message it writes one short message instead. When it’s ready, it takes you to the review step.
Design emails
Section titled “Design emails”- “Design the email for me”
- “Make the header image bigger and change the button to Shop now”
- “Use our three best sellers”
- “Create a template for our monthly newsletter”
Gro Agent uses your brand kit (logo, colours, fonts, button style and voice) without being asked, real products from your store and images from your media library. It never makes up products, prices or links.
It can also change your brand kit when you ask, such as “make our brand colour navy”, “use Playfair Display for our headings” or “we sound more playful than that”. That changes every future email, so it checks with you first.
Audiences and segments
Section titled “Audiences and segments”- “Suggest who this should go to”
- “Send the weekend sale to @VIPs”
- “Build a segment of people who open but never buy”
- “Make a segment like @VIPs but UK only”
Gro Agent tells you how many people an audience reaches before you use it. New segments are created when you press Confirm.
Coupons
Section titled “Coupons”- “Create a 15% welcome coupon”
- “Make a free shipping coupon valid for 7 days”
- “Which coupons still need setting up?”
Each person gets their own unique code in the email. The coupon is created when you press Confirm.
Check before you send
Section titled “Check before you send”- “Check my summer sale email for problems”
- “Send me a test”
Gro Agent finds broken links, empty buttons, discount links missing a code, merge tags that won’t fill, a missing unsubscribe link and words likely to trip spam filters. It tells you what it found and fixes what you ask.
Resend to people who missed it
Section titled “Resend to people who missed it”- “Resend the summer sale to people who didn’t open it”
- “Set up a booster for this campaign”
Gro Agent sets up a Campaign Booster with a fresh subject line. You confirm it before anything is scheduled.
Ask about results
Section titled “Ask about results”- “How did my last campaign do?”
- “Which campaign drove the most orders?”
- “How much revenue did email make last month?”
- “Who clicked the sale link?”
- “How did my texts do last week?”
- “Are my emails landing in spam?”
Gro Agent leads with orders and revenue, then opens and clicks, then delivery. It can break deliverability down by inbox provider (Gmail, Outlook and others) and tell you if a rate needs attention.
SMS setup
Section titled “SMS setup”- “Is SMS set up yet?”
Gro Agent checks your SMS setup and tells you what’s left before you can send texts.