Use case · Pet food
Subscriptions that feed pets, not billing addresses.
Pet brands run on replenishment timing, multi-pet households, and knowing which day the box lands. Gro gives you all of it. Every feature included, one simple fee, no add-on apps.
Every feature included
Build-a-box, upsells, loyalty, retention flows and analytics. On every plan, one simple fee.
Free migration, done for you
We move your subscriptions across end to end. Your subscribers never notice the switch.
A Gro expert, not a queue
Talk to the people who build Gro, by email, video or phone. On every plan, free.
Retention built in
Smart dunning, skip-don’t-cancel and win-back keep subscribers longer, automatically.
Built for pet brands
What Gro does for pet brands.
Replenishment that never runs dry
Time the next box to how fast the bag actually empties. Customers shorten or extend in one tap, so the bowl is never empty.
A plan per pet, not per person
Each subscription is linked to a named pet, so one owner can feed three animals without a workaround or a spreadsheet.
Second boxes that look after themselves
First-order rewards, welcome offers and replenishment-timed reminders are built in, so first-time buyers come back.
Pet profiles
Subscriptions linked to pet names, not people.
A subscription belongs to Bella, not to an account. Breed, weight, allergens and vet diet live on the pet, so the portal, your reports and your flows all treat each animal as its own thing, even when one owner feeds three.
- Multi-pet households without a workaround
- Per-pet weight and dosing rules
- Allergen and veterinary-diet tagging
- Emails that say “Bella’s next box ships Wednesday”
Delivery dates
Know the day it lands, not just the day they’re charged.
Fresh food and a hungry dog don’t care about your billing cycle. Gro puts the delivery date at the centre: customers see and control the day the box arrives, and everything, skips, reschedules, reminders, hangs off that, not the charge.
- The portal leads with “next delivery”, not “next charge”
- “I’m away Thursday” is a one-tap reschedule
- Packing and delivery dates you set and control
- Reminders that say when it arrives, so the bowl is never empty
Per-pet food
Change the food to fit each pet.
Every pet is different, so their food should be too. Swap recipes, show the price per day so the value is obvious, and track weight and other attributes so the plan keeps pace with the animal, all on the packing days your ops actually run.
- Swap recipes or formats any time, self-serve
- Show a clear per-day price, not just per box
- Track weight, age and other attributes over time
- Set the packing days your kitchen operates
Loyalty & first-order
Earn the second box. Then the tenth.
First-order discounts, points per delivery and tier perks run on the same platform as your subscriptions. No bolt-on, no second login.
- Welcome offers for trial customers
- Points awarded automatically on each delivery
- Tiered perks that build with every box
- Refer-a-friend with a per-pet payout
Smart dunning
Recover failed payments before they cost you the customer.
A card declines and most tools just cancel the subscription. Gro retries on the schedule that recovers the most, then nudges the customer over email and SMS, so a routine payment blip doesn’t lose you the subscriber.
- Smart retries Automatic retries timed to when a card is most likely to clear, not a fixed loop that gives up early.
- Email reminders Branded “update your card” emails go out automatically while it retries.
- SMS reminders Text nudges for the customers who never open email, so more cards get fixed.
Works with your stack
Keeps talking to the tools you already run.
Subscription events flow into your marketing, support and automation tools, so nothing lives on an island.
monthly growth after switching to Gro
of failed payments recovered
Customer reviews
“Since implementing Gro, we’ve seen meaningful improvements across the business. It’s played a significant role in helping us scale more efficiently, and the customer portal has significantly cut our support tickets along the way.”
[05]Pet food