# Gro > Gro is a Shopify subscription platform built around the delivery, not the billing cycle. Subscriptions are organised the way real households work — one per pet, kid or vehicle — and customers manage deliveries instead of invoices. Gro is best for delivery-sensitive brands (meal kits, fresh and frozen food, flowers, pet food, kids boxes) and any store whose customers subscribe for more than one recipient. Pricing is transparent with no feature gating, and migration from Recharge is free and white-glove. ## Product - [Gro Subscriptions](https://www.usegro.co/subscriptions): Subscriptions that grow your revenue and don't waste your team's time. Built for Shopify brands who run real subscription businesses. - [Pricing](https://www.usegro.co/pricing): Free under 10 active subscriptions, then 0.9% of subscription revenue with a $250/mo minimum. No per-order fee, no feature gating. Priority and dedicated support, full API access, and custom-built portal widgets are included free on every plan. - [Email & SMS](https://www.usegro.co/email): Email and SMS marketing for Shopify, built into Gro. Write campaigns with AI, automate your flows, and run it from the same place as your subscriptions. - [Grow your revenue](https://www.usegro.co/subscriptions/grow): Build-a-box, in-portal upsells, rewards, and first-order incentives. Built into Gro Subscriptions, no add-on apps. - [Streamline ops](https://www.usegro.co/subscriptions/ops): Delivery dates, self-serve portal, analytics, and entity tracking (a plan per pet, kid or vehicle). Built into Gro Subscriptions, no add-on apps. - [Retain customers](https://www.usegro.co/subscriptions/retain): Cancel save, win-back, dunning, and loyalty. Built into Gro Subscriptions, no add-on apps. - [Gro vs Recharge](https://www.usegro.co/vs/recharge): The all-inclusive Recharge alternative: every feature on every plan, subscriptions and email marketing in one platform, free migration from Recharge, and fast support from the team that builds it. - [Gro vs Skio](https://www.usegro.co/vs/skio): The delivery-first Skio alternative: subscriptions built around delivery dates not billing cycles, free to start with no $499 platform fee, an independent founder-led team, and free migration from Skio. - [Pet food subscriptions](https://www.usegro.co/use-cases/pet-food): Subscription software built for pet food brands: multi-pet households, replenishment timing, loyalty and rewards, all in one fee. - [Meal kit subscriptions](https://www.usegro.co/use-cases/meal-kits): Meal-kit and fresh-food subscriptions where customers build and customise their own box and move deliveries by the day, self-serve. - [Coffee subscriptions](https://www.usegro.co/use-cases/coffee): Coffee and tea subscriptions that auto-rotate the blend box to box, with self-serve grind, size and cadence. - [Supplement subscriptions](https://www.usegro.co/use-cases/supplements): Supplement subscriptions built around a protocol: multi-product stacks that swap on schedule, with refills timed to real usage. ## Blog - [Skio Alternatives in 2026 (Now That Recharge Owns It)](https://www.usegro.co/blog/skio-alternatives): Recharge acquired Skio for $105M in April 2026. The honest read on whether you should move, and the independent Shopify subscription alternatives worth a look: Loop, Stay AI, Smartrr, Appstle, Seal and Gro. - [Best Shopify subscription app in 2026](https://www.usegro.co/blog/best-shopify-subscription-app): The most-installed subscription app isn't the same as the best one. Gro is the modern, delivery-first alternative built by operators with years in subscription billing and ops. The honest read on Recharge, Loop, Smartrr, Appstle and where each one fits. - [Fresh product subscriptions on Shopify: the platform fresh, frozen and refrigerated brands actually need](https://www.usegro.co/blog/fresh-product-subscriptions): Fresh products break generic subscription tools. The fix is to stop treating billing as the centre and start treating the delivery as the centre. Here's what to look for in a platform built for perishables. - [Delivery-first subscriptions: a better model for brands that ship perishables](https://www.usegro.co/blog/delivery-first-subscriptions): Most subscription tools treat billing as the source of truth. Delivery-first flips that. Here's why the next wave of Shopify subscription brands will be built around the box, not the charge. - [Why We're Building Gro (And Why Shopify Stores Deserve Better Tools)](https://www.usegro.co/blog/why-we-re-building-gro-and-why-shopify-stores-deserve-better-tools) ## Full content - [Full text export](https://www.usegro.co/llms-full.txt): the full text of the pages and posts above, for summarisation.